As business owners, we all seek a positive reputation in our market place. Why? Because our reputation helps us retain the business we have and acquire the customers we desire.
How do you get a positive reputation? In the long run, you should consider developing a branding strategy for your business.
In the short run, never over-promise to your customer and always “do what you say you are going to do”.
If your staff simply delivers on basic promises to customers, your reputation will eventually grow to be known as the business that gets the job done.
Eventually after the completion of your promises over time, your reputation will grow to be known as the supplier that can be relied upon for honest answers. As painful as it may be to refer a needy customer to another vendor, honest communications to customers will pay off in the long run.
Sticking to your promises is good for business and is your first and most important step in branding your business.